HERCOSUL ALIMENTOS LTDA, a legal entity governed by private law (hereinafter referred to as “Hercosul”), headquartered in the City of Ivoti, State of Rio Grande do Sul, at Avenida Capivara No. 1.000, Morada do Sol, CEP: 93900-000, enrolled with the CNPJ/MF [Corporate Taxpayer ID] under No. 06.252.545/0001-83. Hercosul is dedicated to the manufacture and sale of pet food, among other activities.


These General Conditions regulate the use of this Website on the Internet (the “Website”) that Hercosul makes available to the Holder (the “Holder”). The use of this Website presupposes the Holder’s full, complete and unreserved acceptance of each and every term of the General Conditions in effect at any given time, and the Holder shall refrain from using the Website if any of the conditions contained in these General Conditions is not accepted by the Holder.


Hercosul reserves the right to change these General Conditions for the use of this Website at any time, as well as any other general or particular conditions, regulations of use, instructions or notices that may be applicable. Therefore, the Holder must read these General Conditions each and every time he/she accesses the Website. Therefore, the Holder expressly and fully accepts that access to and use of this Website will be under his/her sole and exclusive responsibility.


Unless otherwise stated, Hercosul is the entity responsible for the processing of all the personal data collected on this website. This data protection policy may vary with time due to possible changes in legislation, court precedents or the criteria followed by the National Authority for Data Protection. Hercosul informs the holders of personal data (Holders) that it complies with the current data protection legislation and, in special, the General Data Protection Law No. 13.709/2018 (LGPD). For any question, request or explanation regarding the processing of your personal data, you can request it to the following email and postal mail addresses: privacidade@hercosul.com.br; MOGIANA ALIMENTOS S.A. (Hercosul), in Campinas – SP, at Rua das Magnólias 2405, Jardim das Bandeiras, CEP: 13050-089, to the attention of the “Data Processing Controller.”


Hercosul will process the following personal data:
  • The initial data you provide voluntarily regarding your registration request as a Holder, your request for information to our company, your request to participate in promotions, or your request to receive services offered by Hercosul. In each form, we will indicate clearly and precisely the data you must provide to be able to carry out the request, application or service you request from us at any time.
  • The data that, after the initial request, are created or exchanged with the Holder when Hercosul fulfills the initial request.
  • The data obtained from the interconnection of the different devices with which the Holder interacts in Hercosul’s website.
  • The data obtained from the generation of anonymous identification numbers and their attachment to the accounts of Registered Holders.
  • Personal data that the Holder provides via a social network (e.g., Facebook, Instagram etc.) in order to manage their request. This data depends on each Holder’s privacy settings, each Holder’s use of the social network, as well as the privacy policies of the social network in question.


Hercosul respects the holders’ rights to privacy, and therefore states that it will process the Holders’ data in order to manage and process the requests it receives from the Holders, whether for information, registration, participation in promotions or receipt of services. Therefore, it will process the data of the Holders in order to send, including by electronic means, promotional information on its products and services that are similar in nature to those that are the subject of the requests received by the Holders.


Hercosul is entitled to process the data for the purpose of managing and processing the Holders’ requests, as necessary for the fulfillment of Hercosul’s contractual obligations regarding said requests. As regards the analysis of the data obtained and the sending of promotional information on products and services of a similar nature to those that are the subject of the Holders’ requests or purchases, such processing constitutes a legitimate interest of Hercosul, expressly recognized by the legislation on data protection, as well as by the legislation on information society services. The Data Holder may object to receiving, now or at any time, commercial communications regarding Hercosul products and services, by sending an email to privacidade@hercosul.com.br.


Hercosul will only transfer the data of the Holders to Hercosul affiliates of which activities are related to pet food, products and services for the same purposes indicated in the subsection “Registration of personal data, purpose and recipients” of this section “III.- Personal Data”, regarding the respective activity of each affiliate when said transfer is necessary and indispensable for the fulfillment of the processing purposes described in the section “Purpose of data processing” of this privacy policy. Moreover, in accordance with the legislation in force, and with the scope and limitations provided for in it, Hercosul may transfer the Holder’s data to public administrations and authorities when it is required to do so by virtue of the legislation that regulates the activity of Hercosul. Except for these cases, Hercosul will not give the Holder’s personal data to third parties without the Holder’s express consent in each case. Hercosul informs that it collaborates with third parties that will act as service providers according to the legal provisions; these providers may have access to your personal data with the purpose of providing the services and/or complying with the obligations arising from the legal relations maintained between these third parties and Hercosul in the development of Hercosul’s activity. In any case, Hercosul has signed the corresponding confidentiality and data protection agreements with these suppliers, in full compliance with the current legislation on data protection.


Hercosul informs the Holder that users under the age of 13 are not allowed to register on the Website and, therefore, to participate in any promotional activities that Hercosul may carry out related to its activities and products. Furthermore, the Holder is informed that if he/she is over 13 years old and under 18, it is advisable to inform his/her parents or representatives before accessing the Website, so that they may explain to him/her these General Conditions and, in particular, the personal data protection policy contained in these General Conditions and, therefore, to participate with them in the possibilities offered by this Website, without prejudice of the specific cases for which the law requires the parents or representatives of users over 13 year old and under 18 to assist such minors to give their consent to the processing of their personal data.


Hercosul respects the privacy rights of the holders: (i) Confirmation of the existence of data control; (ii) Access to data; (iii) Correction of incomplete, inaccurate or outdated data; (iv) Anonymization, blocking or elimination of unnecessary, excessive data or data processed in violation of the law; (v) Portability of data to another service or product provider, upon express request by the User; vi) Deletion of data processed with the consent of the user; vii) Obtaining information on the public or private entities with which the user has shared his/her data; viii) Information on the possibility of the user not giving consent, as well as being informed of the consequences in the event of a refusal; ix) Revocation of consent. These rights may be exercised by the Data Holder by sending an email with the subject “Data Protection” to the address privacidade@hercosul.com.br or by postal mail to the Hercosul address mentioned in the preamble, with acknowledgement of receipt (AR), indicating on the envelope the reference “Data Protection”.


Hercosul has the services of technological suppliers located in countries that may not have legislation equivalent to the Brazilian legislation (“Third Countries”). Due to the purposes established in this Privacy Policy, Hercosul may transfer your data to such suppliers, who prove to follow the laws applicable to the protection of personal data and confidentiality of Third Countries. You may obtain more information about the guarantees of your privacy by sending an email with the subject “Data Protection” to privacidade@hercosul.com.br or by post mail to the Hercosul address mentioned in the preamble, with acknowledgement of receipt (AR), indicating on the envelope the reference “Data Protection”.


Hercosul informs that it adopts reasonable security measures to protect the confidentiality, security and integrity of the Holders’ personal data. It also informs that it uses security measures to help protect the Holders’ personal data against unauthorized disclosure, illicit use or alteration, which may happen with all devices connected to the internet. For these reasons, Hercosul cannot guarantee the security of the information provided through the internet, and it is not responsible for security failures that are beyond its reasonable control.


The personal data of the Holder will be kept for as long as the relationship with Hercosul remains in force. After the end of the relationship with the Holder, Hercosul will keep the Holder’s data during the applicable legal and/or contractual limitation periods. In this case, they shall be processed exclusively for the purpose of certifying the fulfilment of our legal or contractual obligations. Once the aforementioned statute of limitations has expired, the respective data will be deleted or, whenever possible, anonymized.


Hercosul has developed this policy to inform the User what a cookie is, what type of cookies is used by Hercosul in this site, and how the User may manage them according to his/her own interests. When the User visits this website for the first time, he/she will be informed of the existence of cookies and of this “Cookies Policy” of Hercosul. In future visits that the User may make to this Website, he/she may check this Cookies Policy at any time in the “Legal Notice” section located at the bottom of the Website. By merely browsing through this website, the User gives his/her consent to Hercosul to install the following cookies in his/her computer, unless the User has changed the configuration of his/her browser to reject cookies.

What is a cookie?

Cookies are small files that some platforms, such as web pages, can install on your computer. Their functions can be truly diverse: they can store browsing preferences, collect statistical information, allow certain technical functionalities etc. On certain occasions, cookies are used to store basic information about the browsing habits of the User or his/her computer, to the point, depending on the case, of being able to recognize them. Cookies are also used to manage the User’s session, reducing the number of times a password must be entered or to adapt the contents of the web page to the User’s preferences. Cookies can be either “of session”, i.e., cookies that will be eliminated from the User’s computer once the User leaves the website that generated them, or “persistent”, i.e., cookies that will remain on the User’s computer until a certain date.

Why are they important?

Cookies are important because they are especially useful for the following reasons: from a technical point of view, they allow web pages to function in a more agile manner and adapted to the User’s preferences (for example, cookies store the User’s language or the currency of his/her country). In addition, they help those in charge of the web pages to improve their services, thanks to the statistical information collected through them.

What types of cookies are used on this Website?

Hercosul uses several types of cookies on this website:

Own Cookies

Technical Cookies

Technical cookies are those strictly necessary for the correct functioning of a web portal and the use of the different options and services offered therein.

Analytical Cookies

These are the ones that allow the responsible for the cookies to track and analyze the behavior of the users of the sites they are linked to.

Third-party cookies

Analytics cookies from Google Analytics

The provider uses the Google Analytics, via the website, a service provided by Google, Inc., an entity headquartered at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States (“Google”). Google Analytics uses cookies for the purpose of analyzing how users use the website. The information generated by the cookie (including your IP address) will be directly transmitted and stored by Google on its servers in the United States. Google will use this information on behalf of the provider for the purpose of tracking your use of the website, compiling information about website activity and providing other services relating to website activity and internet usage. Google may transfer this information to third parties for legal reasons or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this website, you are consenting to the processing of your information by Google in the manner and for the purposes described above. These are the Google Analytics cookies that are used on the website:

Other analytical cookies used on the site:

Technical Cookies

Technical cookies are those strictly necessary for the correct functioning of a web portal and the use of the different options and services offered therein.

Advertising Cookies

These cookies are used to improve our commercial initiatives, show personalized advertising or promotions and or news related to the services of the site, enhance our content offering and personalizing it.

Behavioral Advertising Cookies

They are cookies that are based on the continuous observation of the behavior of individuals. They aim to study the characteristics of this behavior through users’ actions (repeated visits to a specific website, interactions, keywords, production of content in line with this etc.) in order to develop a specific profile and thus provide users with commercial offers tailored to the interests inferred from their behavior.

Social Network Connection Cookies

Social network connectors and applications are made available to the user so that he/she can be easily identified and/or so that he/she can interact with the website in a simpler way. To do this, it is necessary to install the cookies of each of the social networks.

Customization Cookies

These cookies allow the user to specify or customize some features of the website’s general options, such as setting the language, regional setting or browser type.

Cookie Warranties and Choices

At any time, the User can access the configuration of his/her browser and enable or disable the use of cookies. In addition, after each session, the User can delete the stored cookies. He/She can also enable “private browsing”, by which the browser will no longer save the browsing history, web page passwords, cookies, and other information from the web pages visited by the User. To do this, the User can check the “Help” section of his/her browser.

How can the User configure the cookies?

The User can allow, block or eliminate cookies installed on their computer by configuring the options of their browser. Below are the links that will allow you to quickly access the necessary information to configure your browser with regard to the use of cookies.

Google Chrome:


Microsoft Internet Explorer:


Mozilla Firefox:




Safari em OSX:


Confidentiality and security in User data processing and electronic communications

Hercosul undertakes to process the User’s personal data confidentially, adopting the necessary security measures, technical or organizational, that guarantee the security of the personal data and prevent their alteration, loss, processing and/or unauthorized access, taking into consideration the state of technology, the nature of the data stored and the risks to which they are exposed, in accordance with the provisions of the LGPD and the respective development legislation. Hercosul guarantees, to the extent possible and according to the current state of technology, the confidentiality and integrity of the data and information provided by users to fulfill the purposes indicated above. The Court of Ivoti, State of Rio Grande do Sul, is chosen to settle any issues arising out of the use of these Terms of Use and Privacy Policy, and the parties waive any other, however preferable it may be or may become.